Confusing identity with strategy

Who we are isn’t the same thing as what we do.

But sometimes, what we do can change who we are.

Our identity describes the person we see in the mirror, the groups we identify with, the version of ourselves (and reality) that we come back to over and over. “I’m not a writer,” or “I’m not an entrepreneur,” or “I’m not a leader,” are fairly definitive statements.

But when the world changes, opportunities change as well.

All of us struggle when our identity doesn’t match the reality of the world around us.

In the face of that confusion, it’s tempting to abandon possibility and to walk away from an opportunity simply because it doesn’t resonate with the person we are in this moment. But only when we do something new do we often begin to become someone new.


Thought Leaders

via Seth Godin’s Blog on marketing, tribes and respect

April 30, 2021 at 10:24AM              

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